Gucci, September story, fashion show for new collection spring/summer 2027 women's wear.
by Kyungmin Hwang
Gucci held the Spring/Summer 2027 women's wear fashion show during Milano Fashion Week in September, 25th , 2027. Gucci's fashion show was in Milano under director or Designer Demna.
photo by Milano Fashion Week/ edit by Kyungmin Hwang
His letter from Gucci Homepage
Demna Gvasalia
The designer of Gucci is Demna Gvasalia since 2025.
photo by Milano Fashion Week/ edit by Kyungmin Hwang
Designer Demna Gvasalia said that "my first year at Gucci was dedicated to understanding and formulating what Gucci stands for. The conclusion of my research is that Gucci stands for being rooted in the desire to belong to a more glamorous world, and in the audacity to remake that world in your own image. Gucci is about luxury that wants to be seen. It is about the tension between propriety and sensuality."
Do 'glamour' and 'luxury' share the same orientation? The obvious answer is: it could be, or it could not be. This is because both terms are highly abstract while also possessing strong sensory qualities.
Gucci hats are commonly worn by teenagers on the streets of Europe. Nevertheless, the reason for consuming Gucci is that
the value of wealth and luxury has shifted from proving one's money to time, experience, education, and the environment in which one spends one's day.
Unlike the past when the Gucci logo was important, if I consume Gucci, design and quality are certainly important; however, if I consume Gucci in an environment rife with counterfeits,
the staff and environment during the purchase, safety regarding endocrine disruptors, materials and storage methods, and the community of people who have consumed Gucci will become important keywords.
Outside of venue, Gucci Fashion Show
Gucci History class #1
Is Gucci Italian?
Founded in Florence, Italy, in 1921, Gucci is a renowned Italian fashion house celebrated for its craftsmanship, innovation, and timeless design. To this day, Gucci honors its Italian and Florentine heritage with collections that continue to inspire and define contemporary women’s and men’s style.
While it may not be possible to gauge a company’s full potential, its financial performance provides a reasonable indication of its actual achievements. In today’s complex world—fraught with variables such as wars, civil unrest, and inflation—growth is typically assessed by comparing a given quarter to the same period in the previous year. However, I intend to take a different approach: examining what kind of performance can be anticipated given the current circumstances.
Kering Group. Kering S.A. is a prominent French global luxury fashion group that owns world-renowned luxury brands, including Gucci, Saint Laurent, and Bottega Veneta.
Founded in 1963 by François Pinault, the company is headquartered in Paris, France, and is listed on Euronext Paris.
According to Kering’s report for the first half of 2026:
Revenue for the second quarter of 2026 reached €3.652 billion, showing an improvement with a 2% increase compared to the previous quarter.
Notably, Gucci saw a marked acceleration in growth, with a 7% increase in its retail segment.
Improved operational performance: The recurring operating margin stood at 12.8% (€921 million).
Net debt amounted to €3.3 billion, a decrease of €4.7 billion compared to the figure as of December 31, 2025. Key strategic initiatives are either proceeding according to plan or are ahead of schedule.
Kering’s revenue for the first half of 2026 totaled €7.22 billion, an increase of 1% on a comparable basis. Kering’s revenue for the first half of 2026 totaled €7.22 billion, an increase of 1% on a comparable basis.
Kering announces that Gucci and L’Oréal have entered into a 50-year exclusive beauty license agreement, one year ahead of schedule.
Reference Materials : KERING Press release-July 28,2026.
Gucci homepage:www.gucci.com
It is exciting to see these two industry veterans taking steps to accelerate their timeline by a full year—even at the cost of paying compensation to do so. I hope that the collaboration between L’Oréal and Gucci will not only enhance branding within the beauty industry but also lead to tangible, measurable progress and success.
Media C Magazine: www.mediacmagazine.com
Gucci:www.gucci.com
Milano fashion week: www.milanofashionweek.com
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