Bally opened the Fall/Winter 2026

men's collection with theme 'Ski' During

Milano Fashion Week

in January, 2026.

by Kyungmin Hwang

Bally held a presentation of their new menswear collection with the theme Ski during Milano Fashion Week in January, 2026. Originating in the Swiss Alps, Bally founded the Bally Peak Outlook Foundation (established in 2020) and works to preserve mountain areas, using natural elements as a major source of inspiration for its collections.

This season's men's collection from Bally is themed around skiing, set against the backdrop of the Alpes.

Based on the refurbishment of Bally's early footwear, the collection pays homage to the brand's legacy, incorporating a subtle twist. Made as an homage to its predecessors, each shoe possesses a distinct personality, making it a work of art that blends seamlessly with nature and the city.

The outerwear, too, exudes a solid, refined, and plush feel, with a clean design that perfectly evokes both practicality and design, as well as a sense of nature and urbanity.

Bally's Fall/Winter menswear collection presentation was presented in a compact, focused, and harmonious manner, embodying Bally's signature circular exhibition format.

Bally Presentation

Bally is one of the few luxury brands with a history spanning over 100 years. Its distinctive approach to craftsmanship, art patronage, environmental stewardship, and creativity, embodies a commitment to clean, urban design.

Bally engages in a variety of activities, including eco-friendly activities, collaborations with artists, and the establishment of the Bally Peak Outlook Foundation, which protects the world's most vulnerable mountain habitats from global warming and overtourism.

It also supports local organizations such as

'Il Porto di Coenzo', an organization empowering people with disabilities.

Since 2019, Bally has been transparently disclosing information, including a list of its suppliers, to enhance corporate transparency.

In terms of product quality, Bally prides itself on being synonymous with quality, craftsmanship, and timeless design.

Bally continuously collaborates with suppliers to secure the best raw materials while fulfilling its social and environmental responsibilities.

2022

In 2022, Bally returned to the Milano Fashion Week with runway shows, and Bally concurrently unveiled a new logo to rejuvenate tis brand identiry.

In 2022, Bally developed a "Preferred Materials List,"

with the goal of classifying over 90% of its materials as– “Preferred” or “Good” by 2028.