Unveiled Ferragamo's fall/winter new collection for women in February, 2026.

by Kyungmin Hwang

Photos from Milano Fashion Week Homepage

Words from Ferragamo Homepage

Ferragamo had a fashion show of a new fall/winter collection for women during Milano FashionWeek in February, 2026.

Lots of celebrities were their for Maximilian Davis's new collection for Ferragamo. Anna Wintour, Korean actor named 'Lee Jong-suk', Faye Feraya,  Chiara Ferragni, Fai Khadra, Tracee Ellis Ross, Alberto tomba, Jacob rott, Martina ferragamo, Simone coppo, Lori harvey.

Photos by Media C Megazine

Ferragamo's new collection for fall/winter 2026 for men and women was unveiled during Milano Fashion Week in February, 2026. More deep and bright and variety colors were in their runway and many types of looks with Big shoulders.

And also the shoes standed out, they were very sharp  without any decoration.

The venue of the Ferragamo fMore calm and friendly, formal.

The Main entrance to the venue was short but enough, and because of the short entrance outside of the venue, the road going to the venue from the city center felt like a symphonic poem by Smetana.

The symphonic poem  did draw a  journey of a trickle  from mountain to the ocean, and a small journey until the narrow road in front of the venue looked like a 'ma vlast' by Smetana. 

That was intended or not.

Big part of the Asian VIP people with the people in charge of protocol were there, so the main targeting for the sale in the global market became to the Asian Market especially China and also South Korea.

In this era with the moving global flow, China market and India Market are emerging big markets with an Arab.

Salvatore Ferragamo SpA

It is well known that Salvatore Ferragamo emigrated from Southern Italy to the United States, moving to Boston and California in 1914. He opened the Hollywood Boot shop in 1923 and made shoes for actors such as Joan Crawford and Gloria Swanson, as well as for films such as Cecil B. DeMille's The Ten Commandments. Ferragamo returned to Italy and opened a shoe store in Florence in 1927. But the company considers 1928 its founding anniversary and this year is the 98th anniversary in 2026.

Across the Analyst presentation of 2025, especially Q4 from Salvatore Ferragamo, the Aided brand awareness (measuring brand recognition among luxury goods consumers) grew by 6% globally during the second half of 2025 compared to the first half of the year.

FY 2025 results update analyst presentation (March 11, 2026)

Quarter 4th, 2025 Total Net Revenues at Q4 2025 Total Net Revenues at €282M, down 2% at const. Total Net Revenues at €977M, down 4% at const in 2025 (Fiscal Year, FY), down 4% at const.

The way to income from the customers, the Direct to customer(DTC) channel consists of directly operated mono-brand stores, as well as e-commerce platforms of direct to customers online sales.

The figure of Direct to c in Quarter 4th 2025 , Customer was up to 6% at const. FX with positive trends across all the regions and online continuing its solid growth, with higher traffic, order number and value.

FY 2025 results update analyst presentation (March 11, 2026)

In FY 2025 DTC was up 0.4% at const. FX, with positive performances in US, Europe and Latin America, offsetting the weaker results in Asian markets

the increase figure was watched only at the North America's with up 3%, most of the regions was watched total net sales with decrease figure with big or small. 

The region of Europe, the Middle East and Africa (EMEA) was down 7%, the region of Asia Pacific such as China, South Korea, and other Asia was  down 12%, and Japan was down 3% even though it was up 3% in the quarter 4th.

FY 2025 results update analyst presentation (March 11, 2026)

Shoes, leather goods and handbags got the negative performance in 2025 (FY2025),

but Silk&other accessories got the  positive performance with 11% up .

And also, the total sales of  the clothes called Ready-to-wear got a positive performance

with 7% up in the querther 4th, and the total figure for 2025 FY  was similar to last year.

The biggest part of the sales was shoes and then  Leather Goods & Handbags. shoes was € 461M (46%),  Leather Goods and Handbags was  € 413M (41%) in figure of total net sales by product. 

The War issues are going to be updated everyday and the oil risks is also existed, but Ferragamo is going to their goal with diverse channels to all of the world. Now the one stock of the Salvatore Ferragamo SpA is around 7euro.

Media C Magazine: www.mediacmagazine.com

Ferragamo: https://group.ferragamo.com

Milano Fashion Week: www.milanofashionweek.com