KITON collection of Men's wear in Milano Fashion Week in June, 2025 in Milan

by Kyungmin Hwang

  'Elegance cannot be explained.

Like beauty,

it can only be shown."

-Ciro Paone-

Kiton collection of spring/summer 2026 Men's wear in Milano Fashion Week in June 21th, 2025

in Milano. Kiton is an Italian fashion house founded by Ciro Paone.

Maria Giovanna Paone, his daughter, currently serves as the president of Kiton.

President Maria Giovanna Paone(left), Ambassador Seo-jin Lee(right)

Kiton's high-quality fabrics, details, and colors played a bigger role than any other marketing.

Ciro Paone

The collection imagines a man who masters time with clarity and presence.

The Kiton man does not chase. He observes, selects, decides. He inhabits his spaces with restraint and intensity.

A man who finds beauty and meaning in quiet moments: a coffee with a friend, a visit to a museum, a convivial dinner, a handwritten letter. Every gesture becomes a ritual, and every ritual deserves clothes that are in tune with the soul.

An existence marked with elegance, restraint and a love for things done well.

 -Kiton-

Romantic.craftsmanship. sharp.

Kiton has a value having a craftsmanship with pursuit elegance and perfection for the person who wear the clothes.

Kiton sharply penetrated and realized the functions and roles that clothes should have for the person show wear the clothes.

And also Kiton want that the people who wear the Kiton's collection look elegance.

looking elegant is not simple things because it come from inside of a person. therefore Wanting to make someone appear elegant is sometimes interpreted as an interpretation that they will pay attention to a lot of details.

from fabric to a part of detail from inside the pocket of jacket or choice to pick the fabric as a cotton at backside neck in the jacket. Lines of texture of fabric was sawing connected .

These points are similar to works of art. In a work of art, a very detailed design in a hidden small detail, a small dot, a small beat, or a part viewed from an invisible angle is of great significance, and the process of interpreting the intention from a philosophical and humanistic perspective while finding such a part from the audience's point of view shows the same context as the consumer and audience when dealing with a work of art.

Unique styling that Polo shirts or Jumper under the formal Jacket, but very chic and stylish.

Business man 's indoor and outdoor works can get help from these styling of Kiton to figure out in a day in this busy modern society.

The collared shirts (polo shirts) that will help with confortable acivities during doing works, and jumper can be help to keep the warm and support the body temperature. The formal vibe jacket help owner to look professional sharply and warmly.

Leader's closet

Korea is a representative country that has continued to grow quickly and rapidly in a short period of time, with one person experiencing everything from the Joseon Dynasty to the Japanese colonial era and the Korean War to the current global country, "Korea."

At the center of it is Samsung, which created the Galaxy phone worldwide, which was once introduced to the public through the media as a clothing chosen by Lee Kun-hee, the former chairman of the Samsung Group whose owner is the second generation. It is impressive that Samsung promotes globalization and is a leader's costume when it flies from a small company in a small country to a global company. In addition, Kitten has the title of the world's most expensive suit brand, the suit worn by global owners.

Kiton, which has been sold to a limited number of people to match its reputation, can meet collections in limited locations such as the Apgujeong Galleria Luxury department store and one of duty-free shops, and has led the brand by maintaining the quality of its products with its tall spirit and high quality, is not a brand that has been exposed to the public much with its serious and noble image.

Why Did Entrepreneurs Who Will Come to the Great War Choose Kiton?

The following is an excerpt from Keaton's website.

Kiton story

Kiton was founded in 1968 to create handcrafted clothing and convey a deep love for dressing well.

In Arzano, a small town on the outskirts of Naples, Ciro Paone began producing 50 garments a day in a small workshop. Within just 20 years, this workshop had grown into an 36,000-square-foot factory. Success was immediate: Kiton offered not only men’s jackets, but also shirts and ties, and the company had already grown to employ 150 people. Signs of this growth included the showroom in Milan, a city symbolic of a market that was increasingly focused on the brand, in addition to the maison’s U.S. headquarters in New York, providing a vantage point for capturing the evolution of style and taste worldwide.

Expansion was unstoppable in the 2000s, beginning with a forward-looking project: the School of Haute Couture.

The idea is to train future generations of tailors, preserving the Neapolitan tailoring tradition and passing the love for timeless elegance on to young people. Alongside the project, Kiton made acquisitions that enriched its wealth of expertise: a historic company in Parma specializing in outerwear, a knitwear factory in Fidenza, and a woolen mill in Biella. Building on its renewed expertise, Kiton opened its Beijing Head Office in 2007. Eight years later, the brand expanded further with new boutiques in Hong Kong, Moscow, San Francisco, and Paris, as well as the new Palazzo in Milan at 21 Via Pontaccio, the former home of Gianfranco Ferrè’s maison.

How has the highest sartorial quality been maintained over the years?

We pass on the love of beauty from generation to generation.

By perfecting each step in the production process day after day, and the vast knowledge accumulated over time through craftsmanship. Ciro Paone was aware of this. That’s why he has always shared his love of beauty and meticulous attention to detail, not just with his children, grandchildren, and relatives, but with all the company’s employees as well. So that each person, like in a large family, can become a custodian of the knowledge behind creating a garment, contributing to its improvement through their own work, and then passing it down to future generations.

Kiton's Homepage: www.kiton.com