- Apr 20
- 2 min read
Diesel had an event with a fashion show of their fall/winter new collection during Milano Fashion Week in February, 2026.
by Kyungmin Hwang
Yoon-Ho, a member of Korean singer group named Ateez
Photo by Media C Magazine
Diesel had an event with a fashion show of their fall/winter new collection during Milano Fashion Week in February, 2026.
Many Celebrities were in the Diesel fashion show. Yoon-Ho from a Korean Singer boy group named Ateez, Influencer Yamato, Influencer Ami Suzuki and Aya Suzuki, Tiktoker 'Benji Krol ', Influencer 'Lily Rowland', Model 'Moriz Hau', etc.
Photo by Media C Magazine
Photo by Media C Magazine
The Diesel Fall/Winter 2026 new collection was unveiled at the runway with the opening of the brand's vault for a vivid and tactile celebration of the Diesel universe.
Under the creative direction of Glenn Martens, Diesel Memorabilia reanimated the archive, transforming it into a living record of the brand's identity and evolution since 1978.
The Diesel did explain through their Homepage about this season's fashion show design that the set becomes an immersive installation, with an abundance of repurposed objects and props.
Glenn Martens (Designer of Diesel)
photo from Milano Fashion Week
Disrupted pieces with next-day energy after the best party ever. Twisting and wrapping is intentionally wrong, impossible to put right; denim is baked with permanent creases; fabric treatments make pieces look like they’ve been picked off the floor. The new D-One bag debuts with multi-buckled straps, alongside new eyewear and jewelry.
The set becomes an immersive installation, with an abundance of repurposed objects and props. The memorabilia are forensically displayed under bright lights, like conclusive evidence of nearly fifty years of partying at Diesel. Through reuse and transformation, the installation expresses Diesel’s commitment to upcycling in creative expression.
-Diesel-
Photo from Milano Fashion Week
Diesel did announce that they have sustainable development goals to 2023. Gender equality, responsible consumption and production, Decent work and economic growth, climate action, life on land
Brand and Group Key Information
Diesel was held itsfirst public fashion show to showcase the Spring/Summer 2026 collection at Milano Fashion Week in September 2025. In 2025, the Diesel continued its investment in direct channelsby opening major stores in Seoul and Berlin.
Especially, largest flagshio store of Diesel opened in Hannam-dong, Soul, envisioned asa cultural hub that integrateds fashion, design, and global trends. In Jannuary 2026, iesel also announced the appointment of Andrea Rigogliosi as the brand's CEO.
Diesel achieved its best performance in the past decade, with improved profitability thanks to significant investments in brand repositioning over the past few years. Diesel continues to promote its brand values of democracy and inclusion, and held its first public fashion show to showcase the Spring/Summer 2026 collection at Milan Fashion Week in September 2025. In 2025, the company continued its investment in direct channels by opening major stores in Berlin and Seoul. Notably, the brand's largest flagship store opened in Hannam-dong, Seoul, envisioned as a cultural hub that integrates fashion, design, and global trends. In January 2026, Diesel also announced the appointment of Andrea Rigogliosi as the brand's CEO.
[2025 represented a year of stability for OTB]
Diesel: www.diesel.com
Milano Fashion Week : www.milanofashionweek.com
Media C Magazine: www.mediacmagazine.com
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